Hi. I’m Mitchell. πŸ‘‹

I spend an embarrassing amount of time researching, reading, and testing all things personal development.

But the good news for you…

This blog is distilled down to the very BEST things I’ve learned.

From learning about WTF is Trauma? to the Invisible Network Effect of Friendships or the Reverse Waiting framework for taking action.

I also write Making Connections for actionable insights in just 3 minutes a week. (Ex: color-coded energy alignment tracker)

Hello…it’s me. (Adele voice)

Here’s a 10-second intro:
πŸ’» Head of Memberships at AppSumo
⏳ Previously marketing agency founder
πŸ“ˆ Helped hire/grow Noah Kagan‘s content team (YouTube & newsletter)
🌱 Creator of Making Connections newsletter
🀝 Connect on Twitter or LinkedIn

Latest Posts πŸ‘‡

The harsh truth is most people don't meet their "potential." Especially those working in groups. The Ringelmann effect is a teamwork problem where individuals become ...
There's a scene in a random Matt Damon movie, We Bought a Zoo, that everyone should watch. I haven't even seen the movie, but I ...
There's a blatant shift in "media models" happening right now. Everyone sees it, but no one is talking about it. Except for Liquid Death VP ...

Podcast πŸŽ™οΈ

The Mitchell Cohen Podcast
The Mitchell Cohen Podcast

Exploring meaningful work, deep connections, and happy lives.

Creating Profitable Businesses with β€œSoul” (w/ Braxton Manley)
byMitchell Cohen

Braxton Manley is the founder Braxley Bands (a D2C Apple Watch bands company). The company started as a class project but now has scaled millions of dollars.

Braxton shares his story, lessons learned, favorite resources, and much more.

Timestamps:

0:00 Intro

1:22 Origins of Braxley Bands

4:22 First customers and inflection points

07:30 DTC brand learns and restructures using Profit First

11:11 Design frameworks and philosophy

12:13 Scaling brand, facing MOQ challenges, shifted focus

14:18 E-commerce strategy and customer loyalty in marketing

17:50 Ways to drive traffic (and pitching Mark Cuban)

20:22 Riding big waves for product demand

23:30 Ways to reduce expenses and maximize revenue

25:43 Switch to Sendland for email and SMS

28:00 Hiring a fractional CMO, Tegan Gainan

28:52 Outside perspective is invaluable for growth

32:06 Adopting a flexible approach, learning from mistakes

35:49 New business of flavored mastic gum for facial structure

37:41 Soft launching under a beta brand for feedback

41:30 Braxton’s girlfriend and founder connections

43:05 Peace Love Hormones business

45:00 Shiny penny syndrome and multiple businesses

45:45 Businesses with family members

47:00 Communication frameworks to express needs

50:00 Final takeaways

Guest Links:

Braxley Bands https://braxleybands.com/

Braxton Manley X https://twitter.com/Braxtonmanley

Braxton Manley IG https://www.instagram.com/braxtonmanley/

Other Links Mentioned:

Conversion Rate Optimization (CRO) Agency https://oddit.co/

Social Snowball https://socialsnowball.io/

Sendlane for email and SMS https://www.sendlane.com/

Fractional CMO for ecom brands https://tegangainan.com/

Peace Love Hormones https://www.peacelovehormones.com/

Mystic Gum https://mysticgum.com/

My Links:

🧠 3-minute Newsletter: https://making-connections.beehiiv.com/

πŸŽ™οΈ Podcast: https://podcasters.spotify.com/pod/show/mitchellcohen

🐦 Twitter: https://twitter.com/MitchellLandon

πŸ“Έ IG: https://Instagram.com/mitchelllandon

Want to be friends?

I love connecting with interesting people. Book a time on my calendar here, and let’s chat!