Hi. I’m Mitchell. 👋
I spend an embarrassing amount of time researching, reading, and testing all things personal development.
But the good news for you…
This blog is COMPRESSED down to the best things I’ve learned. A few popular posts:
Check out the writing page for all the posts.
I also write a 3-minute newsletter, Making Connections for actionable insights each week. (Ex: color-coded energy tracker)

Here’s a 10-second intro:
💻 Head of Memberships at AppSumo
⏳ Previously marketing agency founder
📈 Helped grow Noah Kagan‘s content machine & book edits
🌱 Creator of Making Connections newsletter
🤝 Connect on Twitter or LinkedIn
Latest Posts 👇
Podcast 🎙️

Exploring meaningful work, deep connections, and happy lives.
In this episode, we unpack how Brandon, a mental performance coach to NFL players, UFC fighters, boxers, and entrepreneurs, helps high performers reprogram their subconscious beliefs so they stop self-sabotaging and finally unlock ease, flow, and success.
Brandon Epstein is a mental performance coach for NFL players, UFC fighters, boxers, and entrepreneurs. He helps high performers reach their full potential by leveraging the power of the mind.
We talk about:
- Why 95% of your thoughts are on repeat (and how to change them)
- How “feeling first” is the key to creating outcomes
- Why your subconscious thoughts determine your results
- How visualization and breathwork can improve performance faster than effort alone
If you care about high performance, inner alignment, and rewiring your mindset for success, this one’s for you.
We Discussed:
00:00 – How Brandon Coaches Elite Athletes
06:54 – Why Vulnerability Makes You Stronger
14:01 – Discovering Mindfulness and Mental Training
19:48 – Visualization and Strength Gains
23:32 – Choosing Your Focus with Intention
30:51 – Transmuting Negative Beliefs
35:40 – Programming Success in Health and Business
49:43 – The Power of “Who, Not How”
🔗 Connect with Mitchell:
💻 Website: https://mitchelllandon.com/
📩 3-Minute Newsletter: https://making-connections.beehiiv.com/subscribe
👥 LinkedIn: https://www.linkedin.com/in/mitchelllandoncohen/
🐦 X: https://x.com/MitchellLandon
📸 IG: https://www.instagram.com/mitchelllandon/
🎥 YT: https://www.youtube.com/@mitchellcohen
🔗 Connect with Brandon:
💻 Website: https://thebrandonepstein.com/
👥 LinkedIn: https://www.linkedin.com/in/brandonepstein/
📸 IG: https://www.instagram.com/brandonepstein_/
🐦 X: https://x.com/brandonepstein_