Hi. I’m Mitchell. π
I spend an embarrassing amount of time researching, reading, and testing all things personal development.
But the good news for you…
This blog is distilled down to the very BEST things I’ve learned.
From learning about WTF is Trauma? to the Invisible Network Effect of Friendships or the Reverse Waiting framework for taking action.
I also write Making Connections for actionable insights in just 3 minutes a week. (Ex: color-coded energy alignment tracker)
Here’s a 10-second intro:
π» Head of Memberships at AppSumo
β³ Previously marketing agency founder
π Helped hire/grow Noah Kagan‘s content team (YouTube & newsletter)
π± Creator of Making Connections newsletter
π€ Connect on Twitter or LinkedIn
Latest Posts π
Podcast ποΈ
Exploring meaningful work, deep connections, and happy lives.
Braxton Manley is the founder Braxley Bands (a D2C Apple Watch bands company). The company started as a class project but now has scaled millions of dollars.
Braxton shares his story, lessons learned, favorite resources, and much more.
Timestamps:
0:00 Intro
1:22 Origins of Braxley Bands
4:22 First customers and inflection points
07:30 DTC brand learns and restructures using Profit First
11:11 Design frameworks and philosophy
12:13 Scaling brand, facing MOQ challenges, shifted focus
14:18 E-commerce strategy and customer loyalty in marketing
17:50 Ways to drive traffic (and pitching Mark Cuban)
20:22 Riding big waves for product demand
23:30 Ways to reduce expenses and maximize revenue
25:43 Switch to Sendland for email and SMS
28:00 Hiring a fractional CMO, Tegan Gainan
28:52 Outside perspective is invaluable for growth
32:06 Adopting a flexible approach, learning from mistakes
35:49 New business of flavored mastic gum for facial structure
37:41 Soft launching under a beta brand for feedback
41:30 Braxtonβs girlfriend and founder connections
43:05 Peace Love Hormones business
45:00 Shiny penny syndrome and multiple businesses
45:45 Businesses with family members
47:00 Communication frameworks to express needs
50:00 Final takeaways
Guest Links:
Braxley Bands https://braxleybands.com/
Braxton Manley X https://twitter.com/Braxtonmanley
Braxton Manley IG https://www.instagram.com/braxtonmanley/
Other Links Mentioned:
Conversion Rate Optimization (CRO) Agency https://oddit.co/
Social Snowball https://socialsnowball.io/
Sendlane for email and SMS https://www.sendlane.com/
Fractional CMO for ecom brands https://tegangainan.com/
Peace Love Hormones https://www.peacelovehormones.com/
Mystic Gum https://mysticgum.com/
My Links:
π§ 3-minute Newsletter: https://making-connections.beehiiv.com/
ποΈ Podcast: https://podcasters.spotify.com/pod/show/mitchellcohen
π¦ Twitter: https://twitter.com/MitchellLandon
πΈ IG: https://Instagram.com/mitchelllandon
Want to be friends?
I love connecting with interesting people. Book a time on my calendar here, and let’s chat!