Mitchell

Most people already know what they should be doing. Sleep more. Put down the phone. Exercise. Eat better.So why don't they?In this episode, I sit down with Erin Laverone — behavior coach, author of Do the Thing, and someone who has spent nearly two decades helping over a thousand clients close the gap between intention and action.This isn't another motivational pep talk. Erin breaks down the actual psychology behind why behavior change is so hard — and gives you real tactics that work even when life gets messy.We talk about:- Why motivation works like junk food — and what ”quality motivation” actually looks like- The three psychological needs that drive lasting behavior change- How to design your environment so good habits happen automatically- The internal vs. external triggers keeping you stuck- The 80% rule that beats perfectionism every time- How Erin launched a book to under 400 people — and got 90 reviewsIf you've ever known exactly what to do and still not done it… this one's for you.📖 Grab Do the Thing: www.dothething-book.com⏱ Timestamps:00:00 Why Is It So Hard to Do What You Know?01:17 Behavior Is More Complex Than You Think03:18 Junk Motivation vs. Quality Motivation06:08 The Holy Grail: Self-Determination Theory07:37 Stretched But Not Strained09:24 The 80% Rule for Habits12:40 Connection Is the Most Underrated Driver13:38 Internal vs. External Triggers16:15 Surfing the Urge19:42 Infinite Scroll and the Guy Who Invented It20:47 Environment Design — The 80/20 of Behavior22:32 Why Hiring a Coach Hits Multiple Levers at Once25:33 Easy, Enjoyable, Effective Framework29:00 Making Behavior Immediately Rewarding30:11 How Erin Wrote a Book (While Running Two Businesses)34:23 Book Launch with a Small Audience36:50 The 3-Tier Pre-Commitment Strategy40:13 Involving Your Community in the Process41:17 From Idea to Committing to the Book44:47 Final Challenge: Give Yourself Grace, Then Take Ownership🔗 Connect with Mitchell:💻 Website: https://mitchelllandon.com/📩 3-minute Newsletter:⁠ https://making-connections.beehiiv.com/subscribe⁠👥 LinkedIn:⁠ https://www.linkedin.com/in/mitchelllandoncohen/⁠🐦 X:⁠ https://x.com/MitchellLandon⁠📸 IG:⁠ https://www.instagram.com/mitchelllandon/ ⁠🎥 YT:⁠ https://www.youtube.com/@mitchellcohen ⁠🔗 Connect with Erin Laverone:💻 Website: https://www.erinlaverone.com/📩 The Habit Coach Professionals Newsletter:⁠ https://www.habitcoachpro.com/newsletter👥 LinkedIn:⁠ https://www.linkedin.com/in/erinlaverone📸 IG:⁠ https://www.instagram.com/vitality.central/