Two GREAT Emails

Most emails are sucky. 

But not all of them. 

So when I receive a GREAT email… it really sticks out. 

This week I read two emails I enjoyed so much — I couldn’t help but to reply. 

Quick note: I am ruthless when it comes to unsubscribing. So if an email hits my inbox, it’s already been well-vetted.

Email #1: Rand Fishkin of SparkToro. 

The first email was from Rand Fishkin at SparkToro. 

SparkToro is a market research software tool that’s caught my interest. 

Rand also is an impressive entrepreneur (founder of Moz, SparkToro, Inbound.org).

Here’s the email with my notes/highlights WHY I liked it so much. 

So I hit r (reply) and started typing…

So now Rand and I are best buds! 

Email #2: Readwise. 

The second email was from Readwise.io.

I LOVE Readwise. It stores all my highlights in one place (from Kindle books, articles, tweets, etc.). 

Readwise sent just a simple feature update email… But the way they did it was clever. 

Specifically, I liked how they: 

• Used emojis to help readability 💪
• Gave @mention shoutouts to people on their team
• Included quick roadmap of upcoming features and blurb on recruiting

So I just let them know that I liked it.

Closing Thoughts. 

I used to subscribe to TONS of emails for anything I was remotely interested in. 

This was dumb. 

I constantly saw everything as uncompleted tasks. (To be honest, I still do…but I’m working on it!). 

Now my approach is to minimize distractions as much as possible. 

This digital decluttering helps me:

1. Create a beautiful inbox of only emails I want (or need) to read.
2. Have the time to hit reply or reach out to people when I like their work. 🤗

My favorite thing in life is creating and nurturing deep connections with people.

Sometimes that’s IRL, other times it’s over the internet.