Category: Life Optimization

Don’t Follow Your Passion

Conventional wisdom says, “Follow your passion.”  But it’s flawed.  We want to believe the “Passion Hypothesis” (find your passion, then find a job to match it) because it sounds blissful.  Do what you love. Chase your dreams. Yolo! But, Cal Newport argues in So Good They Can’t Ignore You, it’s better to adopt a Craftsman […]

“Behind-the-Scenes” Working with Noah Kagan

I started working with Noah Kagan two years ago. Like the desk right next to him.  My first thought was, “wow this dude moves fast.” Maybe even too fast.  He was employee #30 at Facebook, #4 at Mint, and started 20+ companies since (including AppSumo, my current employer). So maybe I shouldn’t have been surprised.  […]

Personal User Guide: Much Assembly Required

More than anything else in the world, we all care most about ONE thing.  Ourself.  Whether it’s the sound of our name or the stories that involve us. We love it all.   And it’s not selfish. It’s practical.  But as much as we enjoy hearing about ourselves, our actions don’t always align to maximize our […]